Kyla Paolucci

Art Direction
Graphic Design


New York City

A display font based on my grandpa’s electrical tape lettering. Translating to “peaceful ruler,” it is best used for strong statements. In progress.

A digital zine that compiles my reflections on “place,” collective practices, and personal tools in the field of graphic design.

Podcast Design Process
A design workflow to support WarnerMedia’s podcast projects considering all platforms, distribution partners, and branded content.

We’re HereA program marketing campaign inspired by the “camp” aesthetic of drag that celebrates the LGBTQIA+ community. 

Virtual Block PartyBranding for the Season 4 premiere night for Insecure, which became a digital event promotion due to COVID-19. 

High Maintenance Coloring BookAn adult activity book for the Season 4 premiere of High Maintenance featuring characters and themes from the show.

A digital marketing campaign to educate voters about important social issues ahead of the 2016 elections.

Art direction and branding for the HBO Insecure’s visual identity across program marketing campaigns from different seasons.

World Wrestling EntertainmentA selection of typography-driven pieces I designed during my time with WWE, both print and digital. 

Vice Principals
Weekly animated, social media videos to get fans excited about each new episode of Vice Principals.   

HBO NOW | Game of ThronesAn email marketing journey for retention and acquisition efforts to increase subscribers to HBO NOW with a GOT viewer’s guide. 

Recommended By HumansA visual identity and UI/UX direction for an online tool featuring real-life show recommendations from humans (not algorithms).

After The Thrones
Weekly illustrations to promote After The Thrones — a show that recaped each episode of Game of Thrones, Season 6. 

Illustration and Typography
A selection of some of my latest typography and illustration explorations. Often found on my IG @kpaolu.