Kyla Paolucci

Graphic Design
Art Direction


Brooklyn, NY

A display font based on my grandpa’s electrical tape lettering. Translating to “peaceful ruler,” it is best used for strong statements. In progress.

Podcast Design Process
A design workflow to support WarnerMedia’s podcast projects considering all platforms, distribution partners, and branded content.

Virtual Block PartyBranding for the Season 4 premiere night for Insecure, which became a digital event promotion due to COVID-19. 

We’re HereA program marketing campaign inspired by the “camp” aesthetic of drag that celebrates the LGBTQIA+ community. 

Art direction and branding for the HBO Insecure’s visual identity across program marketing campaigns from different seasons.

High Maintenance Coloring BookAn adult activity book for the Season 4 premiere of High Maintenance featuring characters and themes from the show.

A digital marketing campaign to educate voters about important social issues ahead of the 2016 elections.

World Wrestling EntertainmentA selection of typography-driven pieces I designed during my time with WWE, both print and digital. 

Recommended By HumansA visual identity and UI/UX direction for an online tool featuring real-life show recommendations from humans (not algorithms).

Vice Principals
Weekly animated, social media videos to get fans excited about each new episode of Vice Principals.   

HBO NOW | Game of ThronesAn email marketing journey for retention and acquisition efforts to increase subscribers to HBO NOW with a GOT viewer’s guide. 

After The Thrones
Weekly illustrations to promote After The Thrones — a show that recaped each episode of Game of Thrones, Season 6. 

Branding and style guide for a business-to-business market research company, built for clients and design-forward.

Love + Destroy
Branding and packaging for a modern lifestyle cannabis brand created to redefine how we view hemp and leisure.

Illustration and Lettering
A selection of some of my latest typography and illustration explorations. View more on IG @kkyyyyla.