Kyla Paolucci

Graphic Design
Art Direction


Brooklyn, NY

Virtual Block PartyBranding for the Season 4 premiere night for Insecure, which became a digital event due to COVID-19. 

We’re HereA program marketing campaign inspired by the “camp” aesthetic of drag that celebrates the LGBTQIA+ community. 

Art direction and branding for the HBO’s show’s visual identity across social media campaigns. 

High Maintenance Coloring BookAn adult activity book to support the Season 4 premiere of
High Maintenance.

A digital marketing campaign to educate voters about important social issues ahead of the 2016 elections.

World Wrestling EntertainmentA selection of typography-driven pieces I designed during my time with WWE, both print and digital. 

Recommended By HumansA visual identity and UI/UX design for an online tool that features real-life TV show recommendations. 

Vice Principals
Weekly animated, social media videos to get fans excited about each new episode of Vice Principals.   

HBO NOW | Game of ThronesAn email marketing journey for retention and aquistion efforts to increase subscribers to HBO NOW with a GOT viewer’s guide. 

After The Thrones
Weekly illustrations to promote  After The Thrones — a show that recaped each episode of Game of Thrones, Season 6. 

Branding and style guide for a business-to-business market research company, built for clients.

Love + Destroy
Branding and packaging for a modern lifestyle brand created to redefine how we view hemp and leisure.

Illustration and Lettering
A selection of some of my latest typography and illustration explorations. View more on IG @kkyyyyla.