Kyla Paolucci


Graphic Design
Art Direction

Illustration





Brooklyn, NY


Federico
A display font based on my grandpa’s electrical tape lettering. Translating to “peaceful ruler,” it is best used for strong statements. In progress.
     


Podcast Design Process
A design workflow to support WarnerMedia’s podcast projects considering all platforms, distribution partners, and branded content.
    


Virtual Block PartyBranding for the Season 4 premiere night for Insecure, which became a digital event promotion due to COVID-19. 
 


We’re HereA program marketing campaign inspired by the “camp” aesthetic of drag that celebrates the LGBTQIA+ community. 
 



Insecure
Art direction and branding for the HBO Insecure’s visual identity across program marketing campaigns from different seasons.
 


High Maintenance Coloring BookAn adult activity book for the Season 4 premiere of High Maintenance featuring characters and themes from the show.
 



#UseYourVote
A digital marketing campaign to educate voters about important social issues ahead of the 2016 elections.
 


World Wrestling EntertainmentA selection of typography-driven pieces I designed during my time with WWE, both print and digital. 
  



Recommended By HumansA visual identity and UI/UX direction for an online tool featuring real-life show recommendations from humans (not algorithms).
  


Vice Principals
Weekly animated, social media videos to get fans excited about each new episode of Vice Principals.   
    



HBO NOW | Game of ThronesAn email marketing journey for retention and acquisition efforts to increase subscribers to HBO NOW with a GOT viewer’s guide. 
     


After The Thrones
Weekly illustrations to promote After The Thrones — a show that recaped each episode of Game of Thrones, Season 6. 
    



Adience
Branding and style guide for a business-to-business market research company, built for clients and design-forward.
     



Love + Destroy
Branding and packaging for a modern lifestyle cannabis brand created to redefine how we view hemp and leisure.
    


Illustration and Lettering
A selection of some of my latest typography and illustration explorations. View more on IG @kkyyyyla.

Mark