June 2025
Dig-git Beach Gear is a company founded by my dad, Fred Paolucci, with the goal of preventing umbrella injuries during windy beach days. In 2010, I designed the logo for his patented beach umbrella sand anchor. In the decade following, I’ve maintained the brand and the e-commerce by employing student designers to iterate upon the brand guidlines that I created when I was a student. This has created a lively, family-friendly identity.
prev next
Dig-git Beach Gear
Dig-git Beach Gear is a company founded by my dad, Fred Paolucci, with the goal of preventing umbrella injuries during windy beach days. In 2010, I designed the logo for his patented beach umbrella sand anchor. In the decade following, I’ve maintained the brand and the e-commerce by employing student designers to iterate upon the brand guidlines that I created when I was a student. This has created a lively, family-friendly identity.
prev next
