April 2020
Insecure Season 4 Virtual Premiere and Finale
A full visual system that unified a multi-platform digital experience produced by Program Marketing, Multicultural Marketing, and Media Relations in collaboration with Facebook, Twitter, and Essence.
The premiere featured an Instagram Live Q&A with Issa Rae and cast members, a live DJ set from Zaytoven, a Twitter Watch Party, and a post-show musical performance by Jidenna—earning coverage in Entertainment Weekly, HuffPost, Page Six, The Wrap, and more, and contributing to series-high digital ratings.
Because the premiere was so impactful, HBO extended the concept and we created a season finale that raised funds for Black Lives Matter via ActBlue.
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Insecure Season 4 Virtual Premiere and Finale
A full visual system that unified a multi-platform digital experience produced by Program Marketing, Multicultural Marketing, and Media Relations in collaboration with Facebook, Twitter, and Essence.
The premiere featured an Instagram Live Q&A with Issa Rae and cast members, a live DJ set from Zaytoven, a Twitter Watch Party, and a post-show musical performance by Jidenna—earning coverage in Entertainment Weekly, HuffPost, Page Six, The Wrap, and more, and contributing to series-high digital ratings.
Because the premiere was so impactful, HBO extended the concept and we created a season finale that raised funds for Black Lives Matter via ActBlue.
prev next
