After over a decade designing for in-house marketing teams and different startups, I went back to school to improve my practice and discovered I loved helping others develop their own. I split my time between the classroom and professional work. This dual practice lets me analyze and teach the same iterative processes I use with clients and for myself. I treat design as a tool for storytelling and cultural engagement, encouraging students to experiment with everything from traditional media to generative AI, always within constraints that push critical thinking.

Though it can be tough to balance, I value process over perfection. Exploration, iteration, and productive failure are all part of learning to work like a designer. My goal is to help students develop technical proficiency alongside a point of view: to leave school ready for the professional world, but also curious about how design can create social impact beyond commercial work. It is important to communicate with clarity, question assumptions, and build systems that are as unique as the designers who create them.